Why eWayDirect Strategic e-Marketing
eWayDirect Reseller Solutions
Our Technology
Our Clients
Meet the Team

Home © 2003 eWayDirect. All Rights Reserved.

eWayDirect, Inc.
25 Van Zant Street
Norwalk, CT 06855
+1.888.655.0464
Our Technology

eWayDirect's technology is superior to that of the competition in a number of ways:

  1. The database was designed to support multi-level relationships, branded solutions, and network interaction, all the pieces that enable truly advanced e-messaging strategies.


  2. The ease of use of the platform is second to none, which provides very significant time and cost savings to marketers.


  3. The application is one of very few on the market to support end-to-end tracking of campaigns to ROI, and the only one in our price range to do so.


  4. The platform was designed for unlimited scalability at very low cost.

The technology is built on Sun servers, an Oracle database, is programmed in Java, and hosted behind firewalls at Globix in New York City. Redundant platforms and multiple back-ups insure the safety and integrity of our clients' data and privacy. Features and functionality include:

Direct Solutions:

eWay Dialog
https:// secure platform Yes
Secure database transfer Yes
Minimum required size of database None
Automerge, dedupe, cleanse data Yes
Maximum number of elist segments None
Can it be used by a "newbie" Yes
Ramp-up time Less than 1 week
Database host eWay servers hosted at Globix in NYC
Web-based functionality Yes
Targeted List segmentation: Yes
     -Preview lists Yes
     -Random real time sampling Yes
Targeted List segmentation: Yes
Response driven list segmentation Yes
Message creation Yes - simultaneously in Text, HTML, and AOL formats
Message personalization Yes- Header, footer and throughout message
Rich Media messages Yes
Member enabled template construction Yes
Message archiving and content storages Yes
Scheduling Yes with full alert system
Include links with real-time tracking: Yes
     -Opens Yes
     -Bounces Yes
     -Unsubscribes Yes
     -Click-throughs Yes
     -Sign-ups Yes
Forward to Friend Yes
Forward to Friend Tracking Yes - multi-level
Handle local and global unsubscribes Yes
Auto-unsubscribe and blacklists Yes - with automated response templates
Automated subscribes from member site and other web-sites Yes
Firewall security Yes
Controlled delivery speed Yes


eWay Commerce
ROI Tracking Yes - to the sku level and to the specific subscriber level
Purchase tracking Yes - by item and order
Subscriber site mapping Yes - including entry page, exit page and all visited pages
Most frequently visited pages Yes

Reseller Solutions:

eWay Branded Networks
Web-based tools Yes - full member control
Web-based Administration Yes - full reseller control
100% Branded Yes
Supports Co-Marketing Yes
Supports Vertical Network Tracking Yes