| Our Technology
eWayDirect's technology is superior to that of the competition in a number of ways:
- The database was designed to support multi-level relationships, branded solutions, and network interaction, all the pieces that enable truly advanced e-messaging strategies.
- The ease of use of the platform is second to none, which provides very significant time and cost savings to marketers.
- The application is one of very few on the market to support end-to-end tracking of campaigns to ROI, and the only one in our price range to do so.
- The platform was designed for unlimited scalability at very low cost.
The technology is built on Sun servers, an Oracle database, is programmed in Java, and hosted behind firewalls at Globix in New York City. Redundant platforms and multiple back-ups insure the safety and integrity of our clients' data and privacy. Features and functionality include:
Direct Solutions:
| eWay Dialog |
| https:// secure platform |
Yes |
| Secure database transfer |
Yes |
| Minimum required size of database |
None |
| Automerge, dedupe, cleanse data |
Yes |
| Maximum number of elist segments |
None |
| Can it be used by a "newbie" |
Yes |
| Ramp-up time |
Less than 1 week |
| Database host |
eWay servers hosted at Globix in NYC |
| Web-based functionality |
Yes |
| Targeted List segmentation: |
Yes |
| -Preview lists |
Yes |
| -Random real time sampling |
Yes |
| Targeted List segmentation: |
Yes |
| Response driven list segmentation |
Yes |
| Message creation |
Yes - simultaneously in Text, HTML, and AOL formats |
| Message personalization |
Yes- Header, footer and throughout message |
| Rich Media messages |
Yes |
| Member enabled template construction |
Yes |
| Message archiving and content storages |
Yes |
| Scheduling |
Yes with full alert system |
| Include links with real-time tracking: |
Yes |
| -Opens |
Yes |
| -Bounces |
Yes |
| -Unsubscribes |
Yes |
| -Click-throughs |
Yes |
| -Sign-ups |
Yes |
| Forward to Friend |
Yes |
| Forward to Friend Tracking |
Yes - multi-level |
| Handle local and global unsubscribes |
Yes |
| Auto-unsubscribe and blacklists |
Yes - with automated response templates |
| Automated subscribes from member site and other web-sites |
Yes |
| Firewall security |
Yes |
| Controlled delivery speed |
Yes | |
| eWay Commerce |
| ROI Tracking |
Yes - to the sku level and to the specific subscriber level |
| Purchase tracking |
Yes - by item and order |
| Subscriber site mapping |
Yes - including entry page, exit page and all visited pages |
| Most frequently visited pages |
Yes |
|
Reseller Solutions:
| eWay Branded Networks |
| Web-based tools |
Yes - full member control |
| Web-based Administration |
Yes - full reseller control |
| 100% Branded |
Yes |
| Supports Co-Marketing |
Yes |
| Supports Vertical Network Tracking |
Yes |
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